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Why design is the highest-performing asset in your short-term rental
Interior design is usually filed as a cost to get through before the listing goes live. This piece makes the case that it's the single largest lever on what a rental earns, moving rate, occupancy and reviews all at once. It covers why the nightly rate is set before a guest arrives, how considered layout…
Read onThe psychology of colour in short-term rentals
Colour is usually the last decision an owner makes and the first thing a guest reacts to. This piece works through how colour sets emotional tone before a guest notices a single object, why different rooms need different palettes for the job they do, how colour changes the perceived size of a room, and why…
Read onHow to design a short-term rental with mass appeal
Personality and broad appeal aren't opposites, they just solve different problems. This piece sets out how to build a rental that photographs well and lives well: warm, flattering palettes on the permanent elements, character carried through swappable layers, and unglamorous fundamentals, mattress quality, blackout blinds, sockets, that quietly decide most reviews. The result is a…
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